Category Archives: News

The latest news regarding the G.I. Joe brand is found here.

Amazon.com Movies & TV: G.I. Joe: The Rise of Cobra Hollywood Movie Money® Offer

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Looking for a free ticket to see G.I. Joe: The Rise of Cobra?  Check out this offer on Amazon.com:

Buy any of these 14 DVDs or Blu-ray discs between July 28, 2009 and September 16, 2009 and receive a promotional code which you can redeem for a certificate valid for one admission to see the movie G.I. Joe: The Rise of Cobra between August 7, 2009 and September 22, 2009, at participating theaters.

Step 1: Complete your purchase of any of the 15 DVDs or Blu-ray discs from below between July 28, 2009 and September 16, 2009. Certificate good for one admission (up to $7.50).

Step 2:Once shipment of the DVD or Blu-ray disc occurs you will receive an e-mail within 48 hours containing your promotional code, click the link contained in the email to go to the website www.activaterewards.com/amazonsummer and redeem your promotional code.

Step 3: On the www.activaterewards.com/amazonsummer website, follow the instructions to enter your promotional code and other required information and print your certificate.

To see the list of eligible movies, check out the promotion page at Amazon.com.

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EA Games launches “Rise of Cobra” website!

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Here’s the official press release:

Today G.I. JOE fans worldwide can head to the recently launched G.I. JOE The Rise of Cobra The Game community web site to declare their allegiance in the epic battle of G.I. JOE and COBRA and set up a “base of operations” to get all the latest news and information on the upcoming video game. Users can share battle strategies and talk about the game on the EA forums, visit the official G.I. JOE The Rise of Cobra movie site, sign up for the G.I. JOE The Rise of Cobra newsletter to get classified intelligence in real time, get their own G.I. JOE or COBRA badge to show their allegiance on Facebook and MySpace, and battle ninjas and defend their base from COBRA in G.I. JOE mini-games (coming soon). Fans will also be able to declare their allegiance to G.I. JOE or COBRA by using the site’s faction switcher to customize their G.I. JOE experience while browsing.

G.I. JOE and COBRA operatives who choose to download certain “intel files” from the site will even be awarded with a secret access code to unlock additional top-secret G.I. JOE downloadable content!

The new G.I. JOE The Rise of Cobra community web site is now live at www.GIJOE.EA.com.

G.I. JOE The Rise of Cobra hits stores on August 4th, and will be available for the Xbox 360, PlayStation 3, Wii, PlayStation 2, Nintendo DS, PlayStation Portable (PSP) as well as mobile phones.

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ArmyTimes: Troops get free screenings of “G.I. Joe: The Rise of Cobra”!

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G.I. Joe: The Rise of Cobra

G.I. Joe: The Rise of Cobra

It’s nice to see something positive happening for our men and women in uniform these days.  According to ArmyTimes.com, Paramount is hosting free screenings of G.I. Joe: The Rise of Cobra at Air Force and Army exchange theatres.

Service members and their families will get a chance to watch the elite, next-generation G.I. Joe team prevent the corrupt arms dealer Destro and the mysterious Cobra from plunging the world into chaos – for free, and before the film opens to the general public.

Free screenings of Paramount Pictures’ “G.I. Joe: The Rise of Cobra” will be held at Air Force and Army Exchange Service theaters at 11 military installations, starting with Andrews Air Force Base, Md., at 6 p.m., Friday, July 31. The other ten will be held on Saturday, Aug. 1.

Tickets for all screenings are available on a first-come, first-served basis. At Andrews, tickets are available at the exchange manager’s office. At the other 10 locations, they’re available at the installation exchange store or the theaters. Continue reading →

“Heavy Duty” will be attending the Collector’s Convention!

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Adewale Akinnuoye-Agbaje

Adewale Akinnuoye-Agbaje

Members of the G.I. Joe Collectors Club received the following email regarding the 2009 Collector’s Convention:

Heavy Duty from GIJoe: The Rise of Cobra will be joining us at GIJoeCon in Kansas City!

British-born actor Adewale Akinnuoye-Agbaje has a well established acting career with a string of iconic performances under his belt.

Dubbed the ‘Action Figure’ actor in a recent magazine for is iconic string of strong characters on film and in television, it will never be more likely on display than in one of this year’s most highly anticipated films, “G.I. Joe: The Rise of Cobra.” Akinnuoye-Agbaje will play Heavy Duty, the team’s fearless heavy ordinance specialist who also shows a refined side, sharing a passion for cooking, classical guitar and speaking in rhyme. The film, which opens this August, features an all-star cast including Dennis Quaid, Channing Tatum, Sienna Miller and more.

Akinnuoye-Agbaje recently starred as Mr. Eko on J.J. Abrams’ hugely successful drama “Lost,” currently in its sixth season, on ABC. He is maybe best known for his role as Simon Adebisi on another ground-breaking television series: HBO’s prison drama “Oz.” He was nominated for Outstanding Actor in a Drama Series and Outstanding Supporting Actor in a Drama Series by the NAACP for his portrayal of the murderous drug addict.

His big screen credits include “Get Rich or Die Tryin’,” starring alongside Curtis “50 Cent” Jackson, “The Bourne Identity,” “The Mummy Returns,” “Ace Ventura: When Nature Calls,” “Congo,” “Unstoppable,” and more.

Akinnuoye-Agbaje got his break into American TV in 1994, making appearances in “Cracker” and “New York Undercover.” He was also featured in several music videos early in his career for such artists as En Vogue, Mary J. Blige, Salt ‘n Pepa, and The Pet Shop Boys. Prior to these roles he worked as a model and lived in Milan, Italy.

He was born in London where he attended King’s College, University of London and graduated with a master’s degree in law. Akinnuoye-Agbaje speaks several languages including Italian, Swahili, a bit of French, and Yoruba, the Nigerian language of his parents. He currently lives in Los Angeles and London.

For more information on the 2009 Collector’s Convention visit GIJoeClub.com!

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SDCC exclusive Destro two-pack at HasbroToyShop.com!

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destro-boxIf you’re one of the many who weren’t fortunate enough to be able to attend the 2009 San Diego Comic Con and feel you missed out on the exclusives you’re in luck!  HasbroToyShop.com currently has the following items in stock:

G.I. JOE: THE RISE OF COBRA 3 ¾” DESTRO 2-Pack Special Edition Figures

G.I. JOE: THE RISE OF COBRA 12” BARONESS Special Edition Figure

Unlike previous years where the exclusives sold out within mere minutes of being listed (GOLD DESTRO!)  these awesome exclusives are both still readily available.

Use the code “GIJoe10” or “THANKS10” to save 10%

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SDCC coverage continues! More pics from Nomad!

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SDCC LogoJust a quick update, more pics of the SDCC G.I. Joe products have been posted– including more more images from Sideshow, Hasbro (3.75″, Combat Heroes, Action Battlers) – including the forthcoming TRU exclusive Bench Press and the forthcoming Target exclusive sets.

Check out the pics here!

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Bench Press Photos!

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Thanks to Nomad we now have a carded pic of the TRU exclusive Bench Press!

Disscuss this in the forum and check out the file card pic here.

SDCC ’09 pics posted!

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SDCC LogoJBL’s “man on the scene” Nomad has sent in the first massive batch of photos from the floor of SDCC 2009!  There are so many pictures, in fact, that they’ve been given their own page with individual galleries by theme!

Check out Nomad’s pics of the stellar “Rise of Cobra” diorama, Hasbro’s movie 3.75″ offerings (including a Charbroil figure), Combat Heroes, Action Battlers, and even some 12″ Sideshow Duke pics!

Visit the 2009 SDCC page now!

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Rise of Cobra dog tags at Wal-mart!

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If you follow the news at GeneralsJoes.com (and you SHOULD), you might remember this piece about “Rise of Cobra” dog tags.   Apparently those little kiosks at the front of the stores have finally been updated as Madmac41 just sent in pics of his custom “RoC” tags!

Check out the pics below!

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Business Week: “Hasbro’s G.I. Joe is on a risky mission”

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Hasbro logoIn our current economy companies are weighing their expenditures against their potential return very carefully and Pawtucket, RI toy maker Hasbro is no different.

An article by Chris Palmeri of Business Week takes a look at the current-quarter profits of both Hasbro and Mattel and the impact that Hasbro’s summer movies have had on the company’s bottom line.

Check out the original article here.  (Full text after the jump)

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