Hascon 2017 has been officially announced!
Described as a one-of-a-kind event, Hascon is slated to feature “live interactive experiences, exclusive products, talent appearances, panels” and much more. The event, which will be held at the Rhode Island Convention Center and Dunkin Donuts Center promises to bring the company’s core brands together for an event that is targeted to both fans and families. This includes Transformers, My Little Pony, Nerf, Magic the Gathering, Play-Doh, Monopoly, and G.I. Joe all featured under one single roof.
I’ll be honest– I’ve no idea how Hascon is going to play out. It could be a fantastic event that proves to be more mass-audience friendly than some of the more focused individual property conventions. It could be more wallet-friendly as Hasbro seeks to draw in both fans and families and not just cater to the top-tiers of the adult collector market. In some ways, it could almost serve as a mini-Comic Con for Hasbro located right in their backyard as the company continues to try to expand its brand presence in the entertainment worth with the development of the Hasbro Cinematic Universe. (Are Play-Doh fans really going to travel for an event? Are there actually Play-Doh fans?)
Right now there’s not much on the official Hascon website other than a sign-up form and a press release link but I expect that to change in the coming months. Regardless, it’s nice to see G.I. Joe included in the list of properties being featured as the brand has become far more of a niche property over the past few years.
What do you think of this announcement? Are you onboard for a combined-properties event?