Hascon 2017 has been officially announced!
Described as a one-of-a-kind event, Hascon is slated to feature “live interactive experiences, exclusive products, talent appearances, panels” and much more. The event, which will be held at the Rhode Island Convention Center and Dunkin Donuts Center promises to bring the company’s core brands together for an event that is targeted to both fans and families. This includes Transformers, My Little Pony, Nerf, Magic the Gathering, Play-Doh, Monopoly, and G.I. Joe all featured under one single roof.
I’ll be honest– I’ve no idea how Hascon is going to play out. It could be a fantastic event that proves to be more mass-audience friendly than some of the more focused individual property conventions. It could be more wallet-friendly as Hasbro seeks to draw in both fans and families and not just cater to the top-tiers of the adult collector market. In some ways, it could almost serve as a mini-Comic Con for Hasbro located right in their backyard as the company continues to try to expand its brand presence in the entertainment worth with the development of the Hasbro Cinematic Universe. (Are Play-Doh fans really going to travel for an event? Are there actually Play-Doh fans?)
Right now there’s not much on the official Hascon website other than a sign-up form and a press release link but I expect that to change in the coming months. Regardless, it’s nice to see G.I. Joe included in the list of properties being featured as the brand has become far more of a niche property over the past few years.
What do you think of this announcement? Are you onboard for a combined-properties event?
Here’s the official press release describing this new event:
PAWTUCKET, R.I.–(BUSINESS WIRE)– Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announced it is creating the first-ever HASCON fan and family convention in September 2017. The massive event, which will be held in Providence at the Rhode Island Convention Center and Dunkin Donuts Center from September 8-10, 2017, will treat attendees to three unforgettable days featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161018006137/en/
From bringing the first action figure to life with G.I. JOE, to creating a world where robots are truly ‘more than meets the eye’ with TRANSFORMERS, Hasbro’s brands have always overflowed with rich stories and dynamic, multi-faceted characters, providing an incredible platform to capture the imaginations of fans of all ages. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s top properties, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters. In addition to interactive experiences designed to offer attendees a glimpse into Hasbro’s imaginative storytelling in action, visitors will have the chance to see first-look previews of Hasbro’s biggest television and movie series, attend panels and meet-and-greets with celebrities and creative talent associated with Hasbro brands, take part in Hasbro Gaming competitions and purchase special limited-edition Hasbro products.
“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”
For all of the latest information on HASCON 2017, please visit http://hascon.hasbro.com
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).