Even at 50, G.I.jOE still has a way with the ladies!
Honda’s current retro “Happy Honda Days” ad campaign has featured a number of classic toys having all manner of adventures in and around the latest Honda vehicles. However, none of these spots have caught my eye as much as the ones featuring good old Adventure Team Commander G.I.jOE! In this latest spot, Joe gets his “woo on” and serenades Jem in an effort to melt her icy heart.
Guess what– it works!
Also, Honda is apparently willing to donate $50,000 to the Orange County Children’s Hospital if the video is the “most viewed” from its Holiday Tunes playlist. If you enjoyed it, consider giving it a share!
It’s good to see that someone is acknowledging the older figures in the G.I. Joe 50th Anniversary year.
The 90’s were an interesting time for G.I. Joe. The Teenage Mutant Ninja Turtles with their bright neon colors were dominating store shelves and ninjas were EVERYWHERE in popular culture. Video games were more popular than ever and a certain band of Real American Heroes didn’t seem to have the luster that they once did.
So, what was a toy line to do? Well, as the saying goes: if you can’t beat ’em, join ’em!
G.I. Joe did what it did best and adapted– becoming more ninja-centric and much more neon. The brand even co-opted Street Fighter II and tried to portray it as a “sister line”. Results were mixed at best; you know you’re in trouble when the new-comers are beating up one of the main characters in your lineup.
Take a look at this 90’s gem that features live-action portrayals of both the Joes and the cast of Street Fighter II.
Until the debut of G.I. Joe: Retaliation, our favorite Real American Heroes have had a dubious association with live action productions. The Rise of Cobra didn’t exactly reignite the fires of the fandom and, aside from some fan films, the team really hadn’t dipped its toe in the pool any further.
However, there are a few near-forgotten gems from the 1990’s from when the line was in direct competition with toy lines such as Teenage Mutant Ninja Turtles. It was the age of “EXTREME” everything and Ninja Force was the headlining sub-team on the covers of the comics. It was also when Hasbro attempted live-action portrayals of the Joes in television commercials. (Frankly, I think the guys from the Cobra 1st Legion have better costumes!)
Check out this “Ninja Force” gem and feel free to leave your own thoughts below: