Business Week: “Hasbro’s G.I. Joe is on a risky mission”

Hasbro logoIn our current economy companies are weighing their expenditures against their potential return very carefully and Pawtucket, RI toy maker Hasbro is no different.

An article by Chris Palmeri of Business Week takes a look at the current-quarter profits of both Hasbro and Mattel and the impact that Hasbro’s summer movies have had on the company’s bottom line.

Check out the original article here.  (Full text after the jump)

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“Rise of Cobra” — on the side of a bus?!!

As surreal as this may be getting for some fans, G.I. Joe is about to get a LOT more exposure.  In fact, the general public is certainly going to know the name “G.I. Joe” by the end of the summer.

Case in point?  Smokescreen snapped these pics of advertising panels on the side of a city bus in Indianapolis.  Be sure to check ’em out!

“Paris Pursuit” clip up at StephenSommers.com!

G.I. Joe: The Rise of Cobra

G.I. Joe: The Rise of Cobra

Director Stephen Sommers has posted an exclusive clip from the forthcoming feature film “G.I. Joe: The Rise of Cobra” over at his official website StephenSommers.com.

Check out the following exclusive content:

Snake Eyes in the “Paris Pursuit” sequence

Stephen Sommers interview (Pt 1)

Harry from AintItCool.com reviews “Rise of Cobra”

AintItCool.com

AintItCool.com

Let’s be honest, Harry Knowles from AintItCool.com isn’t exactly known for holding back his opinions when it comes to movies.  Love him or hate him, the man behind the “Butt-Numb-a-Thon” is certainly one of the more candid critics on the web these days.

Harry has seen G.I. Joe: The Rise of Cobra… and HE LIKED IT!

A spoiler-filled review follows after the jump.  The original review may be found here.

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Eating Crow: One Fan’s Experience with the “Rise of Cobra”.

Thoughts from the Admin

Thoughts from the Admin

According to Wikipedia, the term “eating crow” is defined as follows:

Eating crow (archaically, eating boiled crow) is an English-language idiom meaning humiliation by admitting wrongness or having been proven wrong after taking a strong position.

I’ve never read a more apt description for what I’m about to write in my life.  You see, for the past year I’ve been quite the out-spoken critic of most things related to the Stephen Sommers’ film “G.I. Joe: The Rise of Cobra”.  Like so many personas on the internet, I used my keyboard to loudly and proudly decry the fact that I wasn’t going to participate in the hype that was surrounding what was sure to be one of the summer’s biggest bombs.  I was drawing a line in the sand and I would be passing on the entire line, hype, etc.

One small problem with that: I’m a life-long Joe fan.

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New daily wallpapers from EA’s “Rise of Cobra” game!

GI Joe: Rise of Cobra for Xbox 360

GI Joe: Rise of Cobra for Xbox 360

Feel that your desktop is caught in a rut?  Do you suffer from “wallpaper ADD” and change your background 3x a day?  The good folks at EA can help!

Check out EA’s “Daily Download” featuring images from the forthcoming arcade-style G.I. Joe: The Rise of Cobra game!

(Thanks go out to Django of the JBL forums for the heads-up!)

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