Kindle Worlds Poll for New 2016 G.I. Joe!

Kindle Worlds G.I. Joe Poll

The Hasbro Kindle Worlds Poll for a new 2016 G.I. Joe is now open!   Hurry over to the article on Hasbro Pulse and cast your vote for one of FOUR exciting fan-created characters through Monday November 9, 2015!

Before you vote, we’ve collected links to the stories featuring each of the four Kindle Worlds characters.  Check ’em out below, read the stories, and then cast your vote for your favorite character.

Here’s the official details on the contest including thoughts from brand manager Mark Weber: Continue reading

G.I. Joe 50th Anniversary Article from the BBC

BBC News logo

It would seem that the G.I. Joe 50th Anniversary is “kind of a big deal” in the toy world– especially when coverage of the event stretches all the way across the Atlantic to the U.K.

Kim Gittleston, a business reporter for the BBC who is currently covering the New York Toy Fair, published an excellent piece yesterday entitled “How Did G.I. Joe Become the World’s Most Successful Boys’ Toy?”  It’s an excellent piece that covers the entire history of the brand, from its early beginnings to its most current state and includes quotes from noted Joe personalities like Derryl DePriestKirk Bozigian, and even friend of JBL and admin Justin Bell.  (Honestly, it’s a much better and less biased piece than the earlier AP article that ran a week ago.)

It’s good to see the G.I. Joe 50th Anniversary getting coverage both domestically and internationally. This shows that not only does the brand have reach but that there’s still life in old Joe yet!

(Thanks to Adrian Faulkner for the heads-up and congrats to Justin Bell on the quotation!)