Retaliation now pushed back to March 2013; Paramount cites the need to convert to 3D

G.I. Joe: Retaliation

Wow… this is one thing I didn’t see coming at all.  Especially one month out from the film’s release. Citing the need to convert the film to 3D as it “resonates more with audiences”, Retaliation will not be released until March 29, 2013.

This has to have the folks in charge of the brand spinning.  The toy line, which has been trickling into stores, carries a street date of May 28, 2012– just a few days away.  Now, without a movie tie-in, those same toys are going to be sitting on store shelves for a full THREE fiscal quarters before the film that was to drive their sales hits theatres.  That means that Hasbro will have to come up with an entirely NEW crop of items to tie into the film in order to keep things “fresh” for both consumers and retailers. Also, the entire marketing campaign will have to be reworked– with new trailers, new promotions, and an entirely crop of promotional materials to be produced and distributed.  In other words, all of the momentum that was gained during the past few months will have to be regained 100%.

Yeah… what was dubbed the “Year of Joe” is rapidly turning into something else entirely.

The press release is posted below:

G.I. JOE: RETALIATION Film to Be Released in 3D

Hasbro Reaffirms 2012 Guidance that it Expects to Grow Revenues and Earnings Per Share Absent the Impact of Foreign Exchange

PAWTUCKET, R.I., May 23, 2012 (BUSINESS WIRE) — Hasbro, Inc HAS +0.52% , and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.

“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience,” said Brian Goldner, Hasbro’s President and CEO.

“In 2012, we continue to have several strong motion picture and television entertainment backed properties that are selling well at retail and our entertainment strategy remains strong and on-track,” Goldner said. “Through our own Hasbro Studios for television and in partnership with several movie studios including Paramount, Universal, Sony and Relativity, we are creating entertainment experiences around many of our highly popular iconic brands. For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.” Continue reading

Amazon.com Renegades & Retaliation 4-packs are “in stock”

UPDATE: The Renegades pack is once again BACK in STOCK but this seems to change daily.   (5/11/2012)

Mondays… the nemesis of most individuals seldom brings good news.  However, this Monday might be a bit different for Joe fans.

Amazon.com has listed BOTH of their exclusive 4 packs as “in stock” as of this morning with a list price of $39.99.  Sadly, that’s essentially high retail price for each of the figures but there are some advantages.  In the case of Retaliation the pack provides a means for Joe fans to get their hands on the figures well before the official end-of-May release day.   For Retaliation fans, it’s a chance to get different deco’s of 3 primary characters and an all new 4th character in the form of the Red Ninja!

Non-affiliate links are below:

G.I. Joe Retaliation Sneak Peek 4-pack

  • Duke
  • Roadblock
  • Snake Eyes
  • Cobra Commander (black deco)

G.I. Joe Renegades 4-pack

  • Duke
  • Snake Eyes (with trench coat)
  • Storm Shadow
  • Red Ninja

G.I. Joe: Retaliation trailer #2 is now online!

It went up late last night courtesy of Machinima.

Feast your eyes on the awesomeness that contains HISS tanks, Cobra as “special forces units”, and more of Firefly, Cobra Commander, and Storm Shadow.  Oh yeah, and apparently Roadblock has kids?!!

It’s a solid solid trailer!  In all seriousness, this trailer looks to be miles ahead of anything that was released for Rise of Cobra in anticipation of that film’s release.  Solid character portrays, minimal Channing Tatum exposure (who STILL manages to be the weakest part of the trailer), and some awesome looking action.

June 29 better get here soon!

Toy Fair 2012: Hasbro G.I. Joe press release

Here’s the “official details” on all of Hasbro’s planned Retaliation offerings for 2012.  It’s a bit light on the details but it does provide a nice overview of what’s to come.

G.I. JOE SNAKE EYES NINJA GEAR

(Approximate retail price: $24.99; Ages: 5 & up; Available: Summer 2012)

Gear up and get ready to take on the role of iconic Ninja-Commando SNAKE EYES from the G.I. JOE team. With the G.I. JOE SNAKE EYES NINJA GEAR set, kids can wield an electronic sword with authentic ARASKIGAE design, which features special lights and ninja battle sounds, a SNAKE EYES role-play mask, and two NINJA THROWING STARS allowing them to play the part of their favorite Ninja hero.

G.I. JOE BATTLE-KATA BLASTER

(Approximate retail price: $14.99; Ages: 6 & up; Available: Summer 2012)

Kids will love to role-play the ROADBLOCK character’s unique fighting style with the G.I. JOE BATTLE-KATA BLASTER toy. Featuring a 2-in-1 battle combo with interchangeable BATTLE-KATA blaster and ‘blade’ modes—kids can defend their heroic team against the vile enemy insurgents of COBRA. Includes three dart projectiles.

G.I. JOE NINJA COMMANDO BLASTER

(Approximate retail price: $24.99; Ages: 6 & up; Available: Summer 2012)

Enjoy the latest in G.I. JOE role-play technology with the G.I. JOE NINJA COMMANDO blaster! Defeat the COBRA enemies with this multi-dart, pump-action blaster which features a targeting lens to spy the enemy and helps you aim the projectiles like the very best snipers the G.I. JOE team has ever seen! Includes ten dart projectiles and targeting screen.

G.I. JOE BLADE OF JUSTICE

(Approximate retail price: $14.99; Ages: 5 & up; Available: Summer 2012)

Replicate your favorite Ninja moves with the highly detailed, ARASHIKAGE-authentic G.I. JOE MOVIE BLADE OF JUSTICE sword used by two of the most iconic ninjas ever, SNAKE EYES and STORM SHADOW, in G.I. JOE RETALIATION.

G.I. JOE MOVIE NINJA COMMANDOS

(Approximate retail price: $19.99; Ages: 5 & up; Available: Summer 2012)

Get ready for the next phase in G.I. JOE action figure evolution with the G.I. JOE NINJA COMMANDO figures! The NINJA COMMANDO figures are 10-inch large-scale figures that feature quick-draw BATTLE-KATA and Ninja action.  With the press of a button, figures magically “grab” weapons to arm themselves for battle. Figures also feature electronic sound effects and phrases available for in pack “Try Me.” Choose from the iconic Ninja SNAKE EYES and BATTLE-KATA skilled ROADBLOCK. (Figures sold separately.)

G.I. JOE MOVIE 3.75-INCH ACTION FIGURES Assortment

(Approximate retail price: $7.99; Ages: 4 & up; Available: Summer 2012)

The live-action G.I. JOE movie, G.I. JOE: Retaliation, won’t hit theaters until June 2012, but you don’t need to wait to see the stars from the movie cast as G.I. JOE characters.  The G.I. JOE brand invented the action figure category more than 45 years ago, and the G.I. JOE MOVIE 3.75-INCH action figures continue this great legacy.  Figures are sculpted to match their on-screen counterparts, including Dwayne Johnson as ROADBLOCK, Channing Tatum as DUKE, and Bruce Willis as Joe Colton.  Each figure comes with  off-the-floor play such as  ninja zip lines and projectile launchers. Multiple waves are set to be released throughout the summer and fall 2012. (Figures each sold separately.)

G.I. JOE ALPHA VEHICLES Assortment

(Approximate retail price: $12.99; Ages: 4 & up; Available: Summer 2012)

The G.I. JOE ALPHA VEHICLES assortment are the smallest and most covert of the G.I. JOE vehicles made for the 3.75-inch movie figures. These stealth vehicles are outfitted with universal projectiles, launchers, a surprise attack feature, and also come with a realistic articulated ride-on action figure that will help guide you through your action-packed adventures. (Vehicles each sold separately.)

G.I. JOE BRAVO VEHICLES Assortment

(Approximate retail price: $14.99; Ages: 4 & up; Available: Summer 2012)

The G.I. JOE MOVIE BRAVO VEHICLES collection are mid-size vehicles inspired by the upcoming live-action G.I. JOE movie, G.I. JOE: Retaliation. Each represents the most technologically advanced vehicles in the G.I. JOE vs. COBRA arsenal, including the NINJA COMMANDO 4X4 WITH SNAKE EYES and COBRA FANG BOAT WITH SWAMP VIPER. Each vehicle comes with an action figure to help steer your squadron to victory. (Vehicles each sold separately.)

G.I. JOE MOVIE DELTA VEHICLES Assortment

(Approximate retail price: $19.99; Ages: 4 & up; Available: Summer 2012)

The G.I. JOE MOVIE DELTA VEHICLES collection includes the largest hero and villain vehicles inspired by the live-action G.I. JOE movie, G. I. JOE: Retaliation. Each represents the most technologically advanced vehicles in the G.I. JOE vs. COBRA arsenal, including the G.I. JOE GHOST HAWK II and the COBRA H.I.S.S. TANK. Each vehicle comes with an action figure to help steer your squadron to victory. (Vehicles each sold separately.)

G.I. JOE NINJA SHOWDOWN SET Assortment

(Approximate retail price: $19.99; Ages: 4 & up; Available: Summer 2012)

Kids can recreate the action-packed Ninja sequences of the upcoming live-action G.I. JOE movie, G.I. JOE: Retaliation or create their own adventures with these G.I. JOE sets. Each three-pack includes a three 3.75-inch action figures with off-the-floor action features. (each sold separately)

 

Toy Fair 2012 – Official Retaliation figure press images

G.I. Joe: Retaliation

Sadly, the staff of JBL wasn’t able to attend Toy Fair 2012 this year.  However, the good folks at Hasbro were able to provide some press images for those sites who weren’t able to attend.  Included among those images (many of which were seen last week) were shots of the figures in waves 2 – 5 of the G.I. Joe: Retaliation movie line.  Included in those figures is one that will make many a “Die Hard” Joe fan cackle with glee– Bruce Willis as General Joe Colton!

Check ’em out below:

Wave 2:

  • Battle Kata Roadblock
  • Ninja Duel Snake Eyes

Wave 3:

  • Alley Viper
  • Cyber Ninja
  • Dragon Ninja
  • Joe Colton
  • Lady Jaye

Wave 4:

  • Blind Master
  • Kim Arashikage

Wave 5:

  • Crimson Guard
  • Night Viper

Here’s the official press blurb from Pawtucket:

G.I. JOE MOVIE 3.75-INCH ACTION FIGURES Assortment

(Approximate retail price: $7.99; Ages: 4 & up; Available: Summer 2012)

The live-action G.I. JOE movie, G.I. JOE: Retaliation, won’t hit theaters until June 2012, but you don’t need to wait to see the stars from the movie cast as G.I. JOE characters.  The G.I. JOE brand invented the action figure category more than 45 years ago, and the G.I. JOE MOVIE 3.75-INCH action figures continue this great legacy.  Figures are sculpted to match their on-screen counterparts, including Dwayne Johnson as ROADBLOCK, Channing Tatum as DUKE, and Bruce Willis as Joe Colton.  Each figure comes with  off-the-floor play such as  ninja zip lines and projectile launchers. Multiple waves are set to be released throughout the summer and fall 2012. (Figures each sold separately.)

 

For more images, check out the coverage over at JBL sister site GeneralsJoes.com!

Also, here’s a look at the figure images that were previously released:

 

Hasbro Pre-Toy Fair images for G.I. Joe: Retaliation line!

G.I. Joe: Retaliation

It’s been a busy weekend here at JBL HQ and I apologize for not getting these up sooner.

Friday Hasbro knocked everyone’s socks off with an unprecedented “info dump” for Retalation– in the form of HI-RES images of everything from Basic Figure assortment to Alpha Vehicles to figure battle sets to kids role-play gear.  It’s a lot of images to digest– but I’m going to post them based upon which assortment they fall into.

It’s a lot of Joe overload all in one post!

Basic figure assortment:

 

Alpha vehicle assortment:

 

Bravo vehicle assortment:

 

Delta vehicle assortment:

 

Ninja Showdown assortment:

 

SDCC 2012 exclusives:

 

Roleplay assortment:

 

Battlers assortment:

Hasbro reveals initial Retaliation figure and vehicle offerings!

G.I. Joe: Retaliation

Hasbro is taking the pre-Toy Fair initiative and has launched a page revealing many of the initial figure and vehicle offerings for the forthcoming film G.I. Joe: Retaliation!

It’s a pretty diverse list that’s filled with a lot of repaints of both classic and recent vehicles.  However, it’s not just a “reused and repainted slate”– the infamous HISS Scout which only arrived in Canada has been retooled as a Joe vehicle and the recent POC/30th HISS has been given an upgrade as well.  Plus, there’s new figures galore!  Even better– Hasbro is promising 14 more reveals coming soon!

There’s even a Kim Arashikage SDCC figure coming this year!

Check it all out at Hasbro’s G.I. Joe: Retaliation page!

GIJoe: Retaliation Super Bowl spot is now online!

Yes, it’s only 30 seconds– but it’s 30 seconds of AWESOME!

While it offers very little in terms of story details, it certainly works to increase audience anticipation.  In other words, it’s a solid film commercial!

Feast your eyes on the latest hints of what is to come below:

 

G.I. Joe Retaliation Super Bowl trailer to debut on iTunes TODAY!!

G.I. Joe: Retaliation

G.I. Joe: The Rise of Cobra was a mixed bag for most fans.  It was one of those films that had some familiar elements but still seemed to miss the mark in terms of overall feel and story.  The sequel G.I. Joe: Retaliation seems to be having the opposite effect as fans and pundits alike can’t seem to stop talking about it in a VERY positive light– and the film hasn’t even hit yet!

Director Jon M. Chu posted a very exciting bit of news on his Twitter feed last night:

One last thing..u will b able to C the #GIJoeRETALIATION#SUPERBOWL commercial in its ENTIRETY TOMORROW on Apple Trailers #30secondsofheaven

That’s right, Joe fan– the super bowl trailer will drop on iTunes some time TODAY!!!   Like most Joe fans, those of us at JBL HQ are going to be keeping our eyes peeled for new footage from what is turning out to be one of the summer’s most anticipated films!

Podcast: What’s on Joe Mind Episode 34 – Retaliation trailer and John Barber

The guys at What’s On Joe Mind have released Episode 34 of their ongoing podcast series.  Here’s the synopsis according to General Hawk:

It’s the G.I. Joe: Retaliation trailer episode!  Initially we had planned to do a pretty light weight episode and work in a great interview with IDW’s John Barber, but then the whole G.I. Joe: Retaliation trailer launched and that kind of went out the window.

Oh don’t worry, we still spend some good time talking G.I. Joe comics with John Barber, but we also devote some attention to the awesome G.I. Joe: Retaliation trailer and manage to talk about some other G.I. Joe stuff as well.  There’s a little of everything here!

Check out our Podbean page, or hit up the embedded player below.