A Hasbro Cinematic Universe is on the way, but can it actually work?
Earlier this week, the Hollywood Reporter dropped an exclusive bombshell on the G.I. Joe fan community– the announcement that Hasbro’s Allspark Studios and Paramount pictures were creating a “Hasbro Cinematic Universe” centered around five 1980’s brands. This endeavor would blend the universes of G.I. Joe, M.A.S.K., the Micronauts, Visionaries, and ROM: the Spaceknight into one cohesive entity similar to what Marvel Studios has been doing for the past several years.
There’s only one small detail about this new shared universe— most of these properties have very little relation to each other. Even worse, aside from G.I. Joe, most of these have been absent from toy shelves and popular culture since at least 1990. Outside of some die-hard fan circles, the general public is generally now completely unfamiliar with most of these brands, as evidenced by this installment of Nerdist News hosted by Jessica Chobot: