I love streaming Netflix to my TV via my Xbox 360. In fact, I love it so much that I ditched cable over a year ago and replaced it with Netflix and a HD antenna. However, there have been times when I wish that the streaming library had just a bit more content. Well, thanks to a multi-year deal between Hasbro and Netflix, the future is a bit brighter!
Hasbro Studios, the Los Angeles-based television production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced a multi-year deal with Netflix, Inc. (NASDAQ: NFLX). Ten highly popular franchises, including new and catalog seasons of famed Hasbro content, will be available to instantly watch on Netflix.
“This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub.”
Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to instantly watch on Netflix. JEM & The Holograms, Transformers: Generation 1, G.I. Joe: A Real American Hero, Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012.
The Hasbro content will be available on Netflix and included in the Netflix “Just For Kids” section. Netflix “Just For Kids” is a collection of TV shows and movies that is specifically selected for children 12 and under, making it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies within Netflix.
“We are very excited to be working with Hasbro Studios,” said Cindy Holland, Vice President of Content Acquisition at Netflix. “This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub.”
“We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service,” Hasbro Studios President Stephen Davis said. “We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all screen strategy.”
My girlfriend and I have already been enjoying Renegades via the streaming service (She’s a huge Snake Eyes fan now) and I managed to check out Transformers: Prime last night. With the promise of even more Joe-related content in the future, Netflix has secured my loyalty for the foreseeable future.