Toy Fair 2013: G.I. Joe Micro Force images…

G.I. Joe Micro Force represents on of Hasbro’s more unusual merchandising forays for the G.I. Joe brand.  Similar to the gashapon figures from Japan, these tiny blind-package PVC figures are incredibly small stylized representations of our favorite Real American Heroes.

Here’s Hasbro’s official word on Micro Force:


(Approximate retail price: $2.99-$5.99; Ages: 4 & up; Available: Series 1: 2/11/13 & Series 2: 8/1/13)

Micro heroes, mega battles! Iconic G.I. JOE characters get a collectible new battle twist, as players use MICRO FORCE figures for extra small battling fun! 43 G.I. JOE MICRO FORCE figures will be available in 2013 and will feature a unique new style based on classic G.I. JOE vs. COBRA characters including SNAKE EYES, STORM SHADOW, COBRA COMMANDER, SCARLETT and more! Collect them, set them up on their included stands, and knock them down in head-to-head battling play! Each set sold separately.

G.I. JOE MICRO FORCE Series 1 Blind Bag

(Approximate retail price: $2.99; Ages: 4 & up; Available: 2/11/13)

The new G.I. JOE MICRO FORCE collectible battling experience offers fans a micro way to have big battles! For a surprise, pick up the Blind Bag, which offers two mini figures and two stands – just what kids need to start the battle! Series 1 includes 43 figures to collect!

G.I. JOE MICRO FORCE Series 1 Starter Pack

(Approximate retail price: $5.99; Ages: 4 & up; Available: 2/11/13)

The MICRO FORCE starter packs include five mini figures and five stands to help kids begin to build their MICRO FORCE collection. Series 1 includes 43 figures to collect!  Each sold separately.

Here’s the most recent set of press images:

Now, it’s been a while since I was a widely-followed presence in the Joe community but I’m still going to offer up some thoughts on this line.  I have the feeling that Hasbro here is targeting the same market segment that buys the Angry Birds toys, etc and not the action figure collecting community.  As such, I don’t know if they’re for me.  Part of this indifference comes from the fact that a large number of the characters in the line are unproduced ninjas shown at the 2012 G.I. Joe Collector’s convention.  As such, I don’t really have any attachment to these characters.  It’s good to see a nod to the Adventure Team Commander and I’ve seen images of Gung-Ho in some of the on-site coverage from Toy Fair but the blind-box aspect can be a bit frustrating.  (I tried to complete my girlfriends Avengers gashapon figure collection– and ended up with more Nick Fury figures than you can shake a stick at!)

Of course, this is just one Joe fan’s opinion.



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