Toy Fair 2013: G.I. Joe Micro Force images…

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G.I. Joe Micro Force represents on of Hasbro’s more unusual merchandising forays for the G.I. Joe brand.  Similar to the gashapon figures from Japan, these tiny blind-package PVC figures are incredibly small stylized representations of our favorite Real American Heroes.

Here’s Hasbro’s official word on Micro Force:

G.I. JOE MICRO FORCE

(Approximate retail price: [...]

Toy Fair 2013: GI Joe Kre-O figures take over your Lego collection!

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One of the more unusual G.I. Joe lines to debut this year is the Kre-O series featuring our favorite Real American Heroes.  Exclusive to Toys R Us, Kre-O looks Lego square in the eye and says “bring it!”  Featuring characters from both the classic Generation 1 ARAH era and the earlier Adventure Team, Kre-O [...]

G.I. Joe Tomahawk reissued as Eaglehawk helicopter!

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At Toy Fair 2013 Hasbro managed to pull a rabbit out of its hat and surprise fans with a reissue of the classic cargo helicopter- the Tomahawk.

Here’s the official word from Hasbro:

G.I. JOE EAGLEHAWK ASSAULT CHOPPER

(Approximate retail price: $39.99; Ages: 4 & up; Available: 8/1/13)

Inspired by the live-action G.I. JOE [...]

Toy Fair 2013: G.I. Joe Retaliation Wave 3 gets a huge expansion

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At Hasbro’s media event yesterday during Toy Fair 2013, G.I. Joe: Retaliation Wave 3 has been given quite an overall!

Apparently the current wave 3 is merely a “filler wave” with the full slew of characters to hit in a May 2013 release.  With  more movie-accurate “ultimate” versions of Duke, Flint, and Roadblock as [...]

Toy Fair 2012: Hasbro G.I. Joe press release

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Here’s the “official details” on all of Hasbro’s planned Retaliation offerings for 2012.  It’s a bit light on the details but it does provide a nice overview of what’s to come.

G.I. JOE SNAKE EYES NINJA GEAR

(Approximate retail price: $24.99; Ages: 5 & up; Available: Summer 2012)

Gear up and get ready to [...]

Toy Fair 2012 – Official Retaliation figure press images

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G.I. Joe: Retaliation

Sadly, the staff of JBL wasn’t able to attend Toy Fair 2012 this year.  However, the good folks at Hasbro were able to provide some press images for those sites who weren’t able to attend.  Included among those images (many of which were seen last week) were shots of the [...]

Hasbro Pre-Toy Fair images for G.I. Joe: Retaliation line!

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G.I. Joe: Retaliation

It’s been a busy weekend here at JBL HQ and I apologize for not getting these up sooner.

Friday Hasbro knocked everyone’s socks off with an unprecedented “info dump” for Retalation– in the form of HI-RES images of everything from Basic Figure assortment to Alpha Vehicles to figure battle sets [...]

Podcast: What’s on Joe Mind #39

What's on Joe Mind 2

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Back with a new logo and a new episode… here’s the official (albeit lengthy) synopsis:

Where do I begin with this one?  What could have gone wrong DID in this one.  What started out to be a quiet standard episode turned into a 7 man battle royal.  I guess people will say, “Well, it [...]

G.I. Joe Toy Fair 2011 Press Release

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Hasbro issued the following press release concerning their G.I. Joe offerings for 2011.

HASBRO LAUNCHES NEW G.I. JOE TOY LINE TO CELEBRATE “30 YEARS OF G.I. JOE: A REAL AMERICAN HERO” 

PAWTUCKET, R.I. (February XX, 2011) – After nearly three decades, the G.I. JOE vs. COBRA battle rages on and legions of fans couldn’t [...]