2010 Habro Q & A Round 4 Answers!

1.) Many of us love the realistic look that has set G.I. Joe apart from other military action figures.  The PoC line looks to be the most realistic yet, but in the last round of Q&A’s, you said the cartoon line would be the main focus once it’s released.  Are there any plans to satisfy the fans who continue to want the more realistic figures?

A.) We recognize the fans’ love of the current styling and we love it as well. However, we look forward to the future for G.I. JOE as well so keep checking back for updates.

2.) With retailers being quirky with their distribution, and many having Neo-Vipers and “Attack on the Pit” Baronesses still in excess, how is the ‘Big H’ going to alter the case assortments so new things can get through to collectors and kids?  Everyone gets a fair chance at new things, but figures peg warming can have the long-term side effect of keeping new product off the shelves until the old product sells.  Although you can’t always predict which figures are going to be hot and which ones will sit on the pegs, is there anything you can do to shake items up before they get to the stores; or do you have a contingency plan in case they never leave?

A.) We are always working on our wave strategy with our assortments. As you mention we don’t always know which figures will sell best but we have enough experience to take some good guesses. We’re always looking to ensure that there is newness in the shelf and availability for everyone.

3.) Has the positive reaction in the PoC line (especially Low-Light) affected the design team with the upcoming toys in terms of design and gear the figures carry?  And will they continue to come with a plethora of great gear that is specific to his or her specialties?

A.) The Design Team, like our fans, is excited to bring the characters of G.I. Joe to life in toy form. For Pursuit of Cobra, the best way to do this was through the gear, which has a way of telling a story about that character. Sometimes that personality comes through with lots of gear, sometimes it comes through with the costume cues. The key is making each hero or villain a unique “specialist” who is unique from other team members.

Q & A Round 3 2010 Answers!

Hasbro's Q & A sessions

Hasbro returned their answers to your questions from Round 3 of the bi-monthly GIJoe Q&A. 

1) In the past we the fans have been able to utilize the Q & A as a way to express to the Joe design team what characters we would like for them to bring back to figure form, What is the best way for us to get that message out to them now?


2) Is the POC line (or a new theme line) going to continue alongside the Cartoon line until the Joe Movie II line starts?
A-2) The Pursuit of Cobra line will end when the G.I. Joe Renegades line hits stores. Unfortunately it is still too early to discuss a line in support of any possible movie sequel.

3) Can tell us anything more about this new cartoon, like are they going to stick to the core of the original characters or are we going to see more gender and race swapping. Are you going to keep dynamics like Flint & Lady Jaye?

A-3) G.I. Joe Renegades can be viewed as an origins story for the 1980’s G.I. Joe vs. Cobra saga. In this way, the core essence and spirit of the brand and key characters will be clearly recognizable in the show to fans of the 1980’s. But as with most “re-imaginings” there may be some differences versus the 80’s.

Discuss these answers in the forums!

Submit your questions for Hasbro Q & A Round 4!

Hasbro's Q & A sessions

Hasbro's Q & A sessions

It’s that time again– when JBL board members can submit questions for the next round of Hasbro’s bi-monthly Q & A sessions!

Have a burning question about a particular action figure?  Want to know the low-down on a store exclusive?  Curious as to when you’ll be able to buy your adult-sized “Rise of Cobra” bed sheets?

Submit your question in the Q & A submission thread!  Submissions will be accepted until 6pm CST on Monday, September 7, 2009!

Hasbro G.I. Joe Q & A Round Two Answers coming in

qnaJoeBattleLines has received the answers to Hasbro’s latest round of G.I. Joe Q & A sessions, and they’re posted in the forum right here.

Also, be sure to check out GeneralsJoes Q & A page to get all of the various questions and answers in one easy-to-follow central location!