Hasbro Studios titles quietly depart Vimeo

As of this week, all Hasbro titles are no longer available on Vimeo for purchase or rental.

Vimeo logoNearly a year-and-a-half ago, online video content site Vimeo became the exclusive digital home for the Hasbro Studios animation library.  Titles such as the classic 1980’s G.I. Joe: A Real American Hero, Transformers (Generation 1), and Jem were available for both rental or purchase.  They were joined by other series like My Little Pony: Friendship is Magic, G.I. Joe: Renegades, and Transformers Prime.  Accessible via website or mobile app, the Vimeo deal was a bold new step for Hasbro which had only previously hosted digital content on Netflix.

hasbro studios vimeoAs of Monday this week, the Hasbro Studios page on Vimeo told a very different story.  All content appears to have removed from the site, for either purchase or rental.  Users who had previously purchased animated episodes or series may still access them, but will also see a disclaimer attached.

g.i. joe gone vimeoFor those who have purchased Hasbro Studio titles, the question remains: how long will users continue to be able to access that content?  Vimeo titles may be downloaded DRM-free but, given the file size of both the Sunbow G.I. Joe and Transformers G1 series, this is not a simple task.  We’ve reached out to both Hasbro PR and Vimeo but have yet to receive an answer back at this time.

With a new Transformers movie hitting theaters this summer, is Hasbro seeking a new digital partner for their content?  Or is the Pawtucket toy maker seeking to develop its own online portal for content access going forward?  As of now, all we know is that the Vimeo run was nice while it lasted.  (My fiance’s nephew loves to watch animated Sunbow G.I. Joe on my phone.)  We’ll post more information as we have it but, for now, it seems that Hasbro’s partnership with Vimeo has come to an end.

Hascon is coming September 8 – 10, 2017

Hascon 2017 has been officially announced!


It’s been rumored.  It’s been speculated.  Now it’s been announced.  Hascon, Hasbro’s combined property entertainment event, is coming to Providence Rhode, Island from September 8 – 10, 2017!

Described as a one-of-a-kind event, Hascon is slated to feature “live interactive experiences, exclusive products, talent appearances, panels” and much more.  The event, which will be held at the Rhode Island Convention Center and Dunkin Donuts Center promises to bring the company’s core brands together for an event that is targeted to both fans and families.  This includes Transformers, My Little Pony, Nerf, Magic the Gathering, Play-Doh, Monopoly, and G.I. Joe all featured under one single roof.

I’ll be honest– I’ve no idea how Hascon is going to play out.  It could be a fantastic event that proves to be more mass-audience friendly than some of the more focused individual property conventions.  It could be more wallet-friendly as Hasbro seeks to draw in both fans and families and not just cater to the top-tiers of the adult collector market.  In some ways, it could almost serve as a mini-Comic Con for Hasbro located right in their backyard as the company continues to try to expand its brand presence in the entertainment worth with the development of the Hasbro Cinematic Universe. (Are Play-Doh fans really going to travel for an event?  Are there actually Play-Doh fans?)

Right now there’s not much on the official Hascon website other than a sign-up form and a press release link but I expect that to change in the coming months.  Regardless, it’s nice to see G.I. Joe included in the list of properties being featured as the brand has become far more of a niche property over the past few years.

What do you think of this announcement?  Are you onboard for a combined-properties event?

i can haz hascon Continue reading

Today is SDCC exclusive day at HasbroToyShop!

Today is the day that the SDCC exclusive items will be listed at HasbroToyShop!

SDCC 2016 Hasbro exclusives

That’s right– today’s the day in which toy collector’s across the globe hit HasbroToyShop.com, constantly refreshing their connections in the hopes that the links will become active.  It’s the day when F5 keys everywhere cry out in anguish…

Or maybe not!

Here’s a list of some of the most relevant items on today’s list:

NOTE: Product is LIVE NOW!

2016 SDCC exclusive Hasbro items:

Here’s a link to the full list of SDCC exclusive Hasbro items at HasbroToyShop.

So, good luck today in obtaining the SDCC exclusive items you’re after!  In previous years, they’ve gone live around 11:00am CST on HasbroToyShop.com but that’s just pure speculation.

SDCC 2016 Hasbro exclusives to hit HTS on August 9, 2016

SDCC 2016 is fleeting memory but the hunt for the Hasbro exclusives is only just beginning for many fans.  According to the updated FAQ at HasbroToyShop.com, the remaining inventory of SDCC 2016 Hasbro exclusives will be available online on August 9, 2016.

SDCC 2016 Hasbro exclusives

As stated in this morning’s FAQ update, all exclusives will be available under the “Exclusives” category starting on August 9, 2016.  In addition, the per-person limits that were enforced at SDCC 2016 will apply to all online transactions as well.

sdcc 2016 hasbro exclusives FAQ

So there you have it.  Depending upon the availability and the timing, a great many fans of Hasbro properties will be frantically hitting the F5 key that day in order to try and snag the latest 2016 exclusives.  (This particular fan is eyeing both the G.I. Joe vs. Transformers set as well as the Marvel Legends Collector’s Vault set.  Man, I NEED more Howard the Duck in my life! Plus, MICRONAUTS!)

It’s a pretty full-slate this year with Hasbro showcasing more of their lines (and upcoming properties) than this fan can recall the Pawtucket toymaker doing in previous years.

Here’s the full list of SDCC 2016 Hasbro exclusives: Continue reading

Hasbro shifts digital content to Vimeo

Vimeo logo

Hasbro animated series are coming to Vimeo!

As reported yesterday by Wired.com, Hasbro Inc announced yesterday that they were partnering with video sharing site Vimeo to be the exclusive online host for many of the toy-maker’s animated series.   Currently available are Transformers (Generation 1) and Jem & the Holograms with other series including G.I. Joe: A Real American Hero and My Little Pony to follow later this year.

Per the announcement, episodes of the Hasbro series will be $.99 to rent for 24 hours or $1.99 to purchase individually.  Entire series may be purchased for $40.00.

Is this a good move for the Pawtucket-based Hasbro, Inc?  By the numbers, it means that Hasbro’s animated properties will be delivered to a significantly smaller audience.  As of Q1 2015, subscription-based Netflix had an audience of just over 60 million global subscribers. As of December 2013, Vimeo was sitting at 22 million subscribers.  It’s not a strict apples-to-apples comparison as far as the dates go but it indicates that Vimeo doesn’t quite have the reach that content posted on Netflix does.

There’s also the issue of the the pricing model.  Increasingly, more and more digital content has gone “pay-to-play” requiring viewers to either rent or purchase episodes on a platform-to-platform basis.  Vimeo follows that model meaning that fans will have to pay around $40 to own a full season of their favorite nostalgic series.  This puts it on par with the cost of owning the content on DVD and Blu-Ray from retailers such as Amazon.com but it leaves casual fans a bit out-of-the-loop.  Rather than being able to randomly browse through a few episodes of a series before getting hooked, viewers will be have to pay to rent or view episodes on an series-by-series basis.  This could limit the Hasbro content’s overall reach when it comes to new viewers rather than diehard fans who most likely already own the content in tangible form anyway.

What do you think?  Is the move to Vimeo better for Hasbro?  Will is help grow the audiences for their animated properties?  Will you be making the jump to the new video-sharing service in order to follow the adventures of your favorite characters?  Let us know your thoughts in the comments below!

Toy Fair 2014 Recap from The Breaux Show

Breaux Show Toy Fair 2014

Looking for more news from Toy Fair 2014?  Check out this in depth walk-through of Hasbro’s showroom courtesy of good friend of JBL The Breaux Show!

Check out this nearly two hour long recap from this Sunday’s live radio show in which intrepid reporter Mike Breaux walks his audience through the entire Hasbro presentation and tour of all of the product lines shown.  Along with over 250 images he provides insights from the showroom including how the Kre-O Firebat will interact with the Terrordrome playset.

Since this Toy Fair 2014 video might be a bit long for a lunch break, here are some time marks to jump to if you just want to watch certain subjects:

  • 9:30 – My Little Pony
  • 16:45 – Star Wars
  • 35:30 – Marvel (including Guardians of the Galaxy, Captain America, Avengers Infinite, etc)
  • 57:25 – Kre-O (G.I. Joe, Dungeons & Dragons, Transformers)
  • 1:10:00 – Transformers

I’d like to extend a big thanks to Mike for his help with JBL’s Toy Fair 2014 Coverage.