It would seem that the G.I. Joe 50th Anniversary is “kind of a big deal” in the toy world– especially when coverage of the event stretches all the way across the Atlantic to the U.K.
Kim Gittleston, a business reporter for the BBC who is currently covering the New York Toy Fair, published an excellent piece yesterday entitled “How Did G.I. Joe Become the World’s Most Successful Boys’ Toy?” It’s an excellent piece that covers the entire history of the brand, from its early beginnings to its most current state and includes quotes from noted Joe personalities like Derryl DePriest, Kirk Bozigian, and even friend of JBL and GeneralsJoes.com admin Justin Bell. (Honestly, it’s a much better and less biased piece than the earlier AP article that ran a week ago.)
It’s good to see the G.I. Joe 50th Anniversary getting coverage both domestically and internationally. This shows that not only does the brand have reach but that there’s still life in old Joe yet!
(Thanks to Adrian Faulkner for the heads-up and congrats to Justin Bell on the quotation!)