Hasbro Studios titles quietly depart Vimeo

As of this week, all Hasbro titles are no longer available on Vimeo for purchase or rental.

Vimeo logoNearly a year-and-a-half ago, online video content site Vimeo became the exclusive digital home for the Hasbro Studios animation library.  Titles such as the classic 1980’s G.I. Joe: A Real American Hero, Transformers (Generation 1), and Jem were available for both rental or purchase.  They were joined by other series like My Little Pony: Friendship is Magic, G.I. Joe: Renegades, and Transformers Prime.  Accessible via website or mobile app, the Vimeo deal was a bold new step for Hasbro which had only previously hosted digital content on Netflix.

hasbro studios vimeoAs of Monday this week, the Hasbro Studios page on Vimeo told a very different story.  All content appears to have removed from the site, for either purchase or rental.  Users who had previously purchased animated episodes or series may still access them, but will also see a disclaimer attached.

g.i. joe gone vimeoFor those who have purchased Hasbro Studio titles, the question remains: how long will users continue to be able to access that content?  Vimeo titles may be downloaded DRM-free but, given the file size of both the Sunbow G.I. Joe and Transformers G1 series, this is not a simple task.  We’ve reached out to both Hasbro PR and Vimeo but have yet to receive an answer back at this time.

With a new Transformers movie hitting theaters this summer, is Hasbro seeking a new digital partner for their content?  Or is the Pawtucket toy maker seeking to develop its own online portal for content access going forward?  As of now, all we know is that the Vimeo run was nice while it lasted.  (My fiance’s nephew loves to watch animated Sunbow G.I. Joe on my phone.)  We’ll post more information as we have it but, for now, it seems that Hasbro’s partnership with Vimeo has come to an end.

G.I.jOE Woos Jem in Honda Commercial

g.i. joe jem honda

Even at 50, G.I.jOE still has a way with the ladies!

Honda’s current retro “Happy Honda Days” ad campaign has featured a number of classic toys having all manner of adventures in and around the latest Honda vehicles.  However, none of these spots have caught my eye as much as the ones featuring good old Adventure Team Commander G.I.jOE!  In this latest spot, Joe gets his “woo on” and serenades Jem in an effort to melt her icy heart.

Guess what– it works!

Also, Honda is apparently willing to donate $50,000 to the Orange County Children’s Hospital if the video is the “most viewed” from its Holiday Tunes playlist.  If you enjoyed it, consider giving it a share!

It’s good to see that someone is acknowledging the older figures in the G.I. Joe 50th Anniversary year.