Hascon is coming September 8 – 10, 2017

Hascon 2017 has been officially announced!

Hascon

It’s been rumored.  It’s been speculated.  Now it’s been announced.  Hascon, Hasbro’s combined property entertainment event, is coming to Providence Rhode, Island from September 8 – 10, 2017!

Described as a one-of-a-kind event, Hascon is slated to feature “live interactive experiences, exclusive products, talent appearances, panels” and much more.  The event, which will be held at the Rhode Island Convention Center and Dunkin Donuts Center promises to bring the company’s core brands together for an event that is targeted to both fans and families.  This includes Transformers, My Little Pony, Nerf, Magic the Gathering, Play-Doh, Monopoly, and G.I. Joe all featured under one single roof.

I’ll be honest– I’ve no idea how Hascon is going to play out.  It could be a fantastic event that proves to be more mass-audience friendly than some of the more focused individual property conventions.  It could be more wallet-friendly as Hasbro seeks to draw in both fans and families and not just cater to the top-tiers of the adult collector market.  In some ways, it could almost serve as a mini-Comic Con for Hasbro located right in their backyard as the company continues to try to expand its brand presence in the entertainment worth with the development of the Hasbro Cinematic Universe. (Are Play-Doh fans really going to travel for an event?  Are there actually Play-Doh fans?)

Right now there’s not much on the official Hascon website other than a sign-up form and a press release link but I expect that to change in the coming months.  Regardless, it’s nice to see G.I. Joe included in the list of properties being featured as the brand has become far more of a niche property over the past few years.

What do you think of this announcement?  Are you onboard for a combined-properties event?

i can haz hascon Continue reading

The Hasbro Cinematic Universe is getting closer!

For months, we’ve been hearing discussion of a Hasbro Cinematic Universe and fans have been curious as to what direction this will take.  Will storylines and familiar characters from properties like MASK, G.I. Joe, Visionaries, the Micronauts, and even ROM: The Spaceknight really be merged?  Or will they all merely occupy the same narrative space, much like the comic book teams of the Avengers and the X-Men did up through the early 2000’s?

Well, yesterday, we got not one but TWO news drops that shed some really light on the future of the Hasbro Shared Universe concept!

IDW Publishing’s Revolution:

idw revolution event

Entertainment Weekly published an interview with IDW Publishing Editor-in-Chief Chris Ryall yesterday that discussed a five-issue biweekly series that will launch in September entitled “Revolution”.  The premise– a story that brings together ALL of the company’s Hasbro-licensed properties into a single storyline.  That’s right: G.I. Joe, the Transformers, the Micronauts, ROM, Action Man, and MASK will all be featured in this unifying story event.

Even more telling is the fact that after Revolution, all of these series will see new number one issues and a new status quo, according to Ryall, who also insists that this isn’t a reboot. Continue reading

HASCON: Is Hasbro planning their own brand convention?

United States Patent & Trademark Office

HASCON is coming?

There’s been a lot of speculation over the fate of the annual Joe Con after it was revealed that Hasbro was ending its relationship with Fun Publications, the company that licensed the annual Botcon (Transformers) and Joe Con (G.I. Joe ) events.  Many fans wondered if there would even continue to be annual Hasbro-authorized events. Over the past weekend, Hasbro filed a trademark with the US Patent Office that might shed some light on the future of these brand events.

Thanks to the intrepid newshounds over at TFwiki, it was revealed that Hasbro officially filed for the trademark on “HASCON”.  The purpose of this trademark, according to the trademark office filing is:

Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film.

It’s not a lot of information but it shows that Hasbro is at least intending to move forward in some fashion with a continuation of conventions.  What’s more interesting, at least to this Joe fan, is that this appears to be the only trademark filed.  There’s nothing for any derivation of “Joe Con”, “Bot Con” or even “Pony Con”.  (Say what you will– but the Pony fandom is HUGE.)

With only one seemingly comprehensive trademark filed is Hasbro testing the waters at having events that showcase all of their brands in one place?  Or is this merely a preemptive measure designed to secure a copyright before anyone else files for it?  Right now, we have very little information to go on.  However, it’s also way too soon to jump to any detailed conclusions.  Joe Con 2016 is scheduled for the end of June and I doubt any formal announcement would be made before that even has concluded.

What do you think of this development?  Would you be in favor of more unified Hasbro brand events?  Would you rather have your conventions separated by product line?  Let us know your thoughts in the comments below or over on our Facebook page.

i can haz hascon