Meet Mark Weber, the new brand manager for G.I. Joe.
It’s a new year and Mark Weber is the new brand manager of G.I. Joe!
The latest G.I. Joe Collector’s Club newsletter is hitting mailboxes now and inside is a short one-page interview with the newest G.I. Joe brand manager. Eagle-eyed fans will recall the rumors in late 2013/early 2014 that the then-current Joe team at Hasbro had been reassigned to other projects, leaving the brand in a stage of limbo. Speculation was rampant as to what the future would hold for the brand that helped put Hasbro on the map as a leader in boys toys since 1964. Now, it seems that our favorite brand might be getting back on track.
Weber, head of the Transformers brand since February 2012, is no stranger to the toy industry with over seven years experience at Todd McFarlane Productions. However, for the past nearly three years he’s overseen the development of Construct-bots and Transformers Generations.
The newsletter should be arriving any day now to Collector’s Club members but this quote was reprinted over at HISSTank.com which first broke the story:
“For the most part, our biggest plans will be centered around future entertainment – the kind of stuff I can’t talk about just yet. We are finalizing our 2015 plans and expect to deliver a lineup constructively similar to 2014 – with popular characters and vehicles, as well as a few NEW Surprises. If things go as planned, we will have an update to reveal at JoeCon in Springfield.”
“We want to have stronger, more consistent dialogue with the collectors and fans. We want collectors to have NEW vehicles and playsets to energize the brand to a new generation of kids and a fantastic new feature film that is faithful to the soul of the brand (action, fun, weapons, vehicles). Two things I want to prioritize right away – I want to enable and simplify army building for Collectors, and I want the file cards to be brilliant for our characters.”
The auctions on Ebay appear to be for complete figures– and include the figure’s helmet, rifle, and two combat knives as well as a figure stand. (Also included is the VAMP Mk II’s ammo belt and firing projectile.) Most of these figures are currently listing under $11.00 which is a significant price drop from the prices they’ve been closing for in recent months.
So, if you wanted to stock up on this troop builder and still now blow your Holiday budget, now is your chance!
The G.I. Joe 50th Anniversary Arctic Threat review is long overdue!
Of all of the two-packs released thus far, this one features a pairing of characters that makes the most sense. Snow Job is the G.I. Joe team’s premiere cold weather specialist and the Cobra Battle Android Troopers are immune to the frozen temperatures of the Arctic regions. One is a highly trained specialized and championship marksman while the other is a relentless killing machine. In almost any context, this is a recipe for excitement!
Is this two pack worth a purchase? Or, is it along the lines of the “Heated Battle” which is still lingering on the pegs in stores?
Even at 50, G.I.jOE still has a way with the ladies!
Honda’s current retro “Happy Honda Days” ad campaign has featured a number of classic toys having all manner of adventures in and around the latest Honda vehicles. However, none of these spots have caught my eye as much as the ones featuring good old Adventure Team Commander G.I.jOE! In this latest spot, Joe gets his “woo on” and serenades Jem in an effort to melt her icy heart.
Guess what– it works!
Also, Honda is apparently willing to donate $50,000 to the Orange County Children’s Hospital if the video is the “most viewed” from its Holiday Tunes playlist. If you enjoyed it, consider giving it a share!
It’s good to see that someone is acknowledging the older figures in the G.I. Joe 50th Anniversary year.
Of all of the 50th Anniversary sets available this year, the Social Clash was one of the most anticipated by fans. Featuring the mass market release of the “Concept Case” Lady Jaye as well as a re-release of the Baroness, this two-pack was part of the “second wave” of product hitting both Toys R Us and BigBadToyStore.
Were these two ladies worth the wait? Or was it a case of the anticipation being greater than the realization? Check out the Social Clash review over in the G.I. Joe 50th Anniversary Review Index and find out one Joe fan’s opinion!
It’s been a bit but the G.I. Joe 50th Anniversary reviews continue with the first two two-packs in the line– the Heated Battle and the Night Marksmen!
I’ve been sitting on these for a while now– digesting what may be some of the last new 1:18 Joes from Hasbro for a while. As with much of this 32nd Anniversary of A Real American Hero 50th Anniversary of G.I. Joe line, it’s a case of “what was old is new again.” These two packs feature three characters who have seen prior releases and one that makes his debut in the generation 3 style of construction.
So, were Blowtorch, Low-Light, HEAT Viper, and Night Viper worth picking up?
Last week the SDCC 50th Anniversary Danger at the Docks sets went up on ToysRUs.com and this site admin was lucky enough to snag one! It finally arrived last week and that means it’s time for a brand new review here at JBL! Was this set, which features the VAMP Mk 2 and Flint in their original color schemes worth it? Or, was it another case of “wash, rinse, repaint?”
Head on over to the brand new 50th Anniversary Review Index and check it out the review of the SDCC 50th Anniversary Danger at the Docks to find out one Joe fan’s opinion!
I have to say that I hate him for it! Oh jealousy, you are truly a green-eyed monster.
After a quick phone conversation, I was able to get a few thoughts on the set:
Flint is built using the Resolute head and the Retaliation 3-pack torso.
The plastic on the vehicles, like much of the 50th product, is softer. Apparently he’s had some issues with the rear axle.
The Night Landing weapons crate appears to contain an updated version of Road Pig’s wrist crossbow.
Overall, he’s pretty happy with the set and would like to see a Cobra Stinger re-release soon!
Check out the images of the SDCC Danger at the Docks set below. These were posted to the JBL Facebook page earlier this afternoon. My set is scheduled to arrive tomorrow so I have the feeling tomorrow night will be spent putting together a review as fast as my greedy little fingers can type!
It was bound to happen sooner rather than later. Ebay seller viperskingdom has listed several items from the forthcoming 50th Anniversary collection up for auction. I’ve mirrored some of the images below but all of his auctions may also be found HERE.
Okay, I’m just going to go straight to the elephant in the room– the incredibly poor paint applications seen on the Lady Jaye figure. Really– that’s one of the worst paint decos I’ve seen since the 2000 relaunch of the brand with the G.I. Joe vs. Cobra era. This is the same head that was used by the G.I. Joe Collector’s Club for the Night Force Lady Jaye that was a 2013 Joe Con convention souvenir which means that fans have already seen how this head can turn out. They’ve now got something to compare this “G.I. Joe 50th Anniversary” version to. (I still argue that it’s really the “32nd Anniversary of ARAH”.) Those same fans have also come to expect a certain level of quality from Hasbro produced items.
This isn’t it. It’s like QC just took the night off and let the interns take a shot at painting.
As for the rest of the line? Well, quite honestly– it’s uninspired. Rather than celebrating the wide half-century history of a brand that redefined action figures for generations the marketing folks at Hasbro cobbled together a collection of repaints and some concept vault figures and called it a night. While the more recent Joe fans might like the offerings, this long time Joe fan finds them lazy, uninspired, and downright insulting to the collectors of the 1:6 era that put G.I. Joe on the map in the first place.
Sure, there’s going to be a Snow Wolf and a “mostly new” Leatherneck, but overall this line is nothing even close to what it really should have been.
The G.I. Joe Adventure Team Sea Adventurer was the last piece released in 2011 as part of the Collector’s Club’s foray into merging the 1:18 and 1:6 continuities. Part sailor, part engineer– he’s a specialist who is more at home in the oceans than he is on the land. When the call of the Adventure Team went out and the mission was set at sea, he was the man that answered!
Is this version of the G.I. Joe Adventure Team Sea Adventurer worth purchasing? Does he measure up to the legacy of the Adventure Team line that ran from 1970 – 1976? (A fact that is completely ignored by Hasbro’s “50th Anniversary line” this year.)